Other Websites
On this page, find about twenty more articles devoted to 3TOON’s productions, published on a selection of websites including AOL, CanalZap, Graphiland, Lycos, MSN, and more…
Pure People: Yannick Noah, Guest Star in a Series!
The PurePeople.com website echoed Yannick Noah’s appearance in the web series “1 minute de pause” produced for JM Bruneau. The article invites readers to follow the 14 episodes of the Vénus Détectives agency’s adventures.
e-Marketing.fr – The Marketing Professionals’ Website
The e-Marketing.fr website presents the launch of the web series “1 minute de pause” produced for JM Bruneau, insisting on the novelties of this third season: the viewer’s avatar in the episodes and the participation of Yannick Noah.
JDN – Le Journal du Net
Since our early days, the Journal du Net has followed our productions and regularly published articles to present them to its readers. Here is a selection.
L’Entreprise
In a special issue devoted to company creation, 3TOON had the honor of the magazine’s cover and was the subject of an article in March 2002. Sharing experience and advice with future entrepreneurs.
L’Express
At the end of 2002, journalist Rémy Arnaud interviewed Ali Bali, co-founder of 3TOON, for a company-creation article in L’Express, designed to serve as a guide for future founders.
L’Est Républicain
The videos and communication tools imagined by 3TOON for the “Rejoins le Côté Pro” trade fair prompted numerous articles in the local and regional press, including several in the daily L’Est Républicain.
Télé 7 jours
On December 26, 2008, Télé 7 jours was the first media outlet to announce the release of the web series “1 minute de pause”, produced for JM Bruneau.
CB News
The magazine of Christian Blachas, aimed at communication professionals, put two 3TOON campaigns in the spotlight: “1 minute de pause” with Yannick Noah, and “C’est quoi l’assurance ?”.
Action Commerciale
The French magazine for sales executives has reported twice on operations carried out by 3TOON: a very thorough double-page spread about the “1 minute de pause” web series, and an article describing the FastBooking saga.
Other Newspapers and Magazines
On this page, find a whole series of press articles about 3TOON’s productions, published in a selection of newspapers and magazines, including e-Marketing, SVM Mac, Libération, Broadcast, and more…
Stratégies
The magazine of French communication professionals has followed the various experiments carried out by 3TOON in its quest for innovation. Gathered on this page: 5 articles that highlight some of them.
Les Échos
In Les Échos, Clotilde Briard takes stock of new B2B marketing trends, describing in detail the experiment carried out by our client JM Bruneau with the animated web series “La webcam du bureau”.
JDD – Le Journal du Dimanche
The JDD took a close look at the “1 minute de pause” series produced for JM Bruneau, with a special emphasis on its ecological message and the participation of Yannick Noah.
Le Figaro
Le Figaro has reported on 3TOON’s productions on two occasions: once to present the French pioneers of online animation, and later about miniseries on the Internet.
Le Monde
At the end of 2000, journalist Yves Eudes discovered the “My Interactive TV” concept at the first International Internet Film Festival, and decided to devote an article to it in Le Monde.
France Bleu
The journalists at France Bleu perfectly understood the game behind the “Rejoins le Côté PRO” concept, and gladly played along, presenting this career-guidance trade fair in a way just as playful as its poster.
RTL
RTL mentioned having cited 3TOON on the air on two occasions. Not easy to keep track of unannounced broadcasts… In any case, here are the screenshots from the Luxembourg radio station’s website.
RFI – Radio France Internationale
At the end of December 1999, RFI announced the launch of the first FIFI (International Internet Film Festival). The organizers decided to use the interactive movie produced by 3TOON to support their communication.
France 3
On France 3, on May 26, 2000, Orianne Garcia and Florian Gazan presented their weekly show “3x+Net”, a panorama of “everything newest and craziest” on the Web.
La Cinquième
On La Cinquième (before it became France 5), on October 17, 1999, Marie Montuir selected the 3TOON website to present it to the audience of her show “Net plus ultra”.
M6
On two occasions, 3TOON has found itself on the air of the French TV channel M6. Once for our web series with Yannick Noah, and also about the SpongeBob SquarePants series…
TF1
On TF1, in October 1999, the team of the Clic & Net show spotted the interactive movie produced by 3TOON’s founders, and decided to feature it as one of the innovative examples of fiction on the Internet.
Awards and Recognition
3TOON has had the privilege of seeing several of its productions recognised by online communication professionals. A brief overview of the awards received by the studio…
Longevity of the Programmes
Traditional media have accustomed communication departments to the ephemeral. Online branded content, by contrast, can enjoy an exceptionally long life, and a profitability beyond comparison with classic media.
Philosophy of the Programmes
Choosing 3TOON as a partner means choosing a committed producer. Sincerity is a key element of storytelling, and a brand must beware of the backlash tied to communication that is not perceived as sincere and authentic.
Return on Investment
Calculating return on investment is a delicate exercise in corporate communication. Online video can claim several assets that make it easier to evaluate.
Cost-Effectiveness
Online video has the unique potential to combine a very low cost per contact with a high-quality relationship.
Memorability
Neuroscience validates online video advertising as an ally of memorability, the very basis on which the memory of a brand is built.
The Effectiveness of Online Video
Today, thanks to online video, a brand can devote most of its budget to crafting a relevant message.
Affinity and Engagement
Affinity marketing leads your customers to embrace your brand, converting them into ambassadors within their own networks.
The Power of Content Marketing: Cost-Effective and Impactful!
Imagine combining ultra-competitive contact costs with high-quality customer relationships. Impossible? Not with Content Marketing!
