The videos and communication tools imagined by 3TOON for the “Rejoins le Côté Pro” (“Join the PRO Side”) trade fair prompted numerous articles in the local and regional press, including several in the daily newspaper L’Est Républicain.
The “Rejoins le Côté Pro” career-guidance fair was a highly original way of reviving young people’s interest in discovering the skilled trades. The 3TOON studio designed the fair’s entire communication, built around a wink at the Star Wars universe.
The press was fully aware of the innovative dimension of the project and supported both editions of the fair by publishing numerous detailed articles about these events. The daily L’Est Républicain was present at every stage.
2019 edition
20 days before the event, a journalist from L’Est Républicain came to the set of the film that would welcome young visitors at the entrance of the fair.
A video shot for the newspaper’s online edition
Journalist Cécila Cherrier describes her video as follows (translated from French):
“Under the direction of a Vesoul-based director, volunteers from the Chamber of Trades and apprentices from the Vesoul CFA played the actors in a promotional film about the craft trades. It will be screened at the ‘Rejoins le côté pro’ fair on March 19 and 20 in Vesoul.”
The front page and a double-page spread to cover the event
The newspaper devoted its front page and its first double-page spread to covering the fair, which had just opened its doors.
2018 edition
20 days before the event, a journalist from L’Est Républicain came to the set of the film that would welcome young visitors at the entrance of the fair.
The front page and a double-page spread to cover the event
The newspaper devoted its front page and its first double-page spread to covering the first edition of the fair, which had just opened its doors, on March 30, 2018.
