The SBM (Société des Bains de Mer), at the instigation of Bruno Mercadal, decided to launch an international e-mail marketing campaign to present to executives around the world the advantages of holding conventions in the luxurious setting of the Principality of Monaco — including the Thermes Marins of Monte Carlo, regarded as the most beautiful spa in Europe.
Operation Seminar
The SBM commissioned a cartoon of nearly two minutes to set out, with humour (and a wink at the character of James Bond), the many arguments that make this destination the ideal venue for top-level professional gatherings.
You can watch the client testimonial of SBM’s marketing director (at the time), Bruno Mercadal, who gives a full debrief of this e-mail marketing campaign, by clicking on this link.
An animation produced in two versions: French and American — watch the English-language version below.
SBM – Monte Carlo Meeting website:
