In Les Échos of November 28, 2006, Clotilde Briard took stock of the new marketing trends in B2B, “which no longer hesitate to leave the beaten track”, in an article entitled “Le B to B fait pétiller la relation client” (“B2B puts sparkle into customer relations”).
The journalist illustrates her point by describing in detail the experiment carried out by our client JM Bruneau, and the second season of the animated web series “La webcam du bureau“. Among others, she interviewed Ludovic Loy (marketing director of JM Bruneau) about how engaged customers are with this kind of innovative communication.
The article continues with other case studies, such as those of Renault and Microsoft.
Below, the article from the newspaper Les Échos (in French).
