In November 2016, Sobréal, the online store specializing in furniture made in France, got a complete makeover, and launched for the occasion an advertising campaign in the cinemas of its region.
Sobréal specializes in high-end contemporary furniture made in France, and serves a customer base mainly located in the Poitou-Charentes region.
On the occasion of the complete overhaul of its website, Sobréal commissioned us to create an animated commercial to be screened in the cinemas of Saintes and the surrounding area.
Producing such a film is a delicate mission because, within the extremely short format of 16 seconds, you have to seduce, convince, and do everything possible to ensure optimal memorization of the brand and its website. A real challenge!
Furniture made in France
Sobréal addresses a very targeted customer base, eager to invest in quality furniture that is both designer and durable, and looking for French-made products, synonymous with quality and longevity. These customers also care about supporting the local economy! With 10 partner factories in the region, Sobréal actively supports 700 jobs in France. You can also visit their website to learn more about their ecological commitment, from raw materials to manufacturing conditions and recycling.
A few images from the film
Sobréal’s website (in French):
