The Boston Consulting Group was commissioned by Orange to set up a creativity workshop involving 6 teams of Orange executives. The goal was to create new offers tailored to different customer profiles. A visual medium was needed to picture the imagined “personas”, then to render the tailored offers as sketches. That is where 3TOON came in…
The clients: Orange and Boston Consulting Group
ORANGE
Orange is a digital network and services operator. A French company, it counted close to 271 million customers worldwide in 2022. In 2021, Orange posted revenue of 42.5 billion euros across all its activities.
Orange is expanding its activities into content sales (music, cinema, downloads…), e-commerce, online advertising, M2M solutions, home automation and remote assistance.
Boston Consulting Group
The world’s leading strategy consulting firm, BCG is the most iconic in the world according to Forbes.
BCG’s mission is to help its clients find solutions to their problems by combining strategy, innovation and operational excellence.
With more than 85 offices in 50 countries, BCG is ranked as the most prestigious management consulting firm by Vault. BCG’s expertise covers strategy, operations, restructuring and change management. The firm advises clients in healthcare, technology and ICT, engineering, industrial goods, automotive and transport.
3TOON’s mission
To ease and speed up the visualisation of the various data feeding the Orange teams’ thinking, a visual medium was needed — one able to express at a glance the different customer profiles, and the nature of the offers being imagined for them.
Storyboards: a creativity session
3TOON’s illustrator was therefore present at this brainstorming meeting, taking note of every avenue of thought and every idea put forward.
In a second phase, some forty illustrations were produced to serve as visual support for the teams in charge of presenting these ideas to a sample of customers, in order to gather how they were received.
About Boston Consulting Group
The Boston Consulting Group has 8,000 consultants in 50 countries. BCG’s clients come mainly from the healthcare, technology, ICT, automotive and telecommunications sectors.
BCG has been a key player in the French consulting market since its founding in 1963.
BCG is the most iconic strategy consulting firm in France. The company has 8,000 consultants and works across more than 50 countries. It has expertise in the healthcare, technology, ICT, automotive and telecommunications sectors.
BCG’s clients belong mainly to the corporate sector and include 50 of the Fortune Global 100 companies. It also works with major French groups such as Renault, EDF and LVMH.
