Starting your own company is an exhilarating adventure that requires entrepreneurs to be multitaskers and overcome numerous challenges. To boost revenue and become a reference brand, it’s crucial to develop your visibility!
Here we go!
That’s it, you’ve decided to venture into creating a start-up. You’re ready to take on the challenge, turn your idea into reality, and enter the business world. But you’re also aware of the risks and challenges that await you.
Launching an innovative company can be a tumultuous journey, filled with obstacles and difficulties. Entrepreneurs must not only face professional challenges, such as competition, financing, and managing their business, but also personal challenges, such as stress, self-doubt, and uncertainty.
Don’t panic…
Our studio has helped numerous business creators launch their brand. There are relatively simple ways to push back the threats looming over this process and set your company on the path to success. Here’s a brief checklist that will help you ensure the visibility your brand needs.
Captivate from the first seconds…
Faced with the advertising pressure experienced by your target audience, you can hardly expect more than a handful of seconds of attention from the people you want to convert into customers. If you haven’t “hooked” them during this time frame, your prospect is lost and will immediately switch to a competitor!
Neuroscience has studied the key points that allow you to seize this attention opportunity. Why do things randomly when the alliance of science and experience can give you a serious helping hand through marketing-effective video content?
Bring your business to life
One of entrepreneurs’ main fears is that their business won’t stand out enough from the competition. With animated advertising, you can breathe life into your offer and make it more memorable for your future customers.
To illustrate this, let’s take the example of our client Fastbooking who launched their online booking offer for hoteliers. They encountered many challenges in their journey, including fierce competition and professionals’ distrust of online solutions. However, by creating a series of 3 convincing explanatory videos, they were able to gain their clients’ trust and today find themselves at the head of an international and flourishing business. Their client testimonial will enlighten you about their journey.
Be creative
Entrepreneurs may also fear lacking creativity or originality in their commercial approach. With animated advertising, you can let your imagination run free and strike minds with an original proposition.
For example, if you’re a company that sells organic food, you can create a mascot in the form of a fruit or vegetable that represents your company and its values. This mascot can be featured in your animated advertisements to help strengthen your company’s brand image.
Be memorable
People tend to remember images more than words, and animated advertisements are an excellent way to leave a lasting impression. You can tell a story through colorful and captivating graphic concepts that will leave a lasting impact on your audience.
Convey your message
Another fear that entrepreneurs may feel is not being able to effectively communicate their message to their audience, not being able to convince them that they bring the right solution.
Online video is a powerful tool that allows you to clearly and concisely communicate your business’s advantages. In just 1 to 2 minutes, your value proposition and key message can be anchored in your future customers’ minds.
Reduce stress
Stress is a major challenge for many entrepreneurs, especially when their business is being created. With animated advertising, hide the stress behind the scenes and present your business in a playful and pleasant light. Your launch must be a “show,” an event, so make way for the spectacle!
Video encourages interactivity
Online video content generates engagement modes impossible to achieve with traditional advertising. For example, users can click on integrated annotations, download or share videos, and post comments or video responses via YouTube, Instagram, Facebook, or any other social network.
Call on a specialist!
Are you looking for a partner to produce the most relevant content? A producer who will be able to perceive among your values, your strengths, your truly distinctive elements?
3TOON has all the skills to serve you and allow you to generate revenue. Contact us!
Brands launched with 3TOON’s assistance
FastBooking – Online booking software
In 2000, Thierry Lamblin had just convinced venture capitalists to finance his online booking software start-up. It’s an international project, and he must convince thousands of hoteliers worldwide of the relevance of the solution he has to offer them.
While at that time, the Internet was still a desert in terms of video and multimedia, Thierry began searching for web communication ideas… and came across a small showcase site www.3toon.com (which had been put online a few months earlier). He was immediately seduced by the style of animations and games he discovered there and decided to contact us.
Read more…Launch of La Petite Souris, dental quote website
In 2015, Karine Vallet and Cédric Rautureau launched a dental quote website, designed to allow as many people as possible to access the best treatments at controlled costs. They opted for a little mouse mascot and 2D animation to convey their message to the general public.
Read more…RDVpris
To launch their RDVpris service (June 2013), Mathias Morillon and the other founders entrusted 3TOON with creating an animated series, designed to present to future users the advantages of this new online solution for professional appointments.
3TOON was once again called upon to launch a new brand, and this mission resulted in a series of 2 animated advertisements in the studio’s purest style: entertaining, offbeat, but never forgetting the marketing objective, which is to recruit new customers!
Read more…Fastcook restaurant chain
In the fall of 2011, Thibaud Denolle and his associates were about to open the first establishment of a new restaurant chain: fastcook.
They undertook a teasing campaign on their Facebook page, including a contest to find the restaurant’s slogan. For the winner, a year of free meals was at stake!
At the same time, they entrusted 3TOON studio with creating a 45-second animated film, completely offbeat, that illustrates the encounter between the fast food universe and new technologies. Indeed, the particularity of this new concept is to have customers place orders through iPad tablets. Chic and modern!
Read more…Body Génie
On November 28, 2016, Body Génie, the new gym in downtown Vesoul received its machines… Big volumes to move, big disruptions in the streets, big equipment to transport all that… And that’s just the beginning of the series!
With the creation of this new fitness center brand, 3TOON produced a series of 5 films (under its Cap Vidéo brand) in live action.
Read more…Freasyway, international interactive teaching platform
Film in 5 languages for the launch of Freasyway, an international interactive teaching platform integrating a social network.
Based in Switzerland, Steven Hori is a serial entrepreneur who has the ambition to create an international teaching platform (multifunctional virtual school) integrating an interactive social network that is perfectly respectful of its members’ privacy.
Read more…
