Le Figaro has reported on 3TOON’s productions in its columns on two occasions. A first time to present the French pioneers of online animation, and later about miniseries on the Internet.
On February 21, 2009, Marie-Catherine Beuth mentioned 3TOON and its production “1 minute de pause” in an article entitled “Pub : les miniséries font leur retour sur internet” (“Advertising: miniseries make their comeback on the Internet”, in French), in which she describes how brands are rediscovering on the Internet what radio and television had invented with the “soap opera”, renaming it with the sweet term “advertainment”.
Among other producers of branded entertainment on the Web – including Endemol and Luc Besson – she interviewed Ali Bali about the series produced for JM Bruneau, featuring Yannick Noah.
She takes the thought further, pointing out that this new form of online communication opens the prospect of a new business model for production companies such as our studio, which have the know-how required to create entertainment capable of winning over the public.
Below, the article from the newspaper Le Figaro (in French).
On October 5, 2000, under the pen of David Strauss, Le Figaro took the measure of a new trend sweeping across the Web: the production of cartoons viewable online, created with the Flash software.
Among a few French pioneers of online animation (Béchamel, Chman, Œil pour Œil), he notably interviewed Ali Bali (3TOON) about the economics of this kind of production.
In hindsight, the article entitled “Les cartoons envahissent la toile” (“Cartoons invade the Web”) is a good yardstick of how far things have come since.
Below, the article from the newspaper Le Figaro (in French).
