Two years running, Salti commissioned a Happy New Year greetings card in 3D animation — highly personalizable and spectacular — to make a lasting impression on its clients, suppliers and staff.
Paul, Jules and Lucie worry about the disappearance of their colleague Suzette…
3D animation and film personalization
Flash technology allowed 3TOON to produce for Salti two greetings cards with extremely advanced personalization, embedded in sophisticated 3D animation. The Flash animations have since been converted to video so you can get a glimpse of the result below.
The first film for Salti: In Search of Suzette
In the autumn of 2012, Arnaud Debersée, head of communication at the equipment rental company Salti, set out to build a Happy New Year greetings card that would be absolutely spectacular and leave a lasting mark on clients, suppliers and staff.
Try the personalizable version of this card
Click below to discover the card “À la recherche de Suzette” (In Search of Suzette) personalized with your name! (Form in French.)
He contacted the 3TOON studio and asked for a fully personalizable film, produced in CGI (3D). The concept: staging their construction machines in a playful, offbeat way, in the manner of Pixar-Disney’s Cars films. A real technological challenge, put online a few days before the end of the year.
Personalizing the e-card
The film’s personalization was particularly advanced, and its integration into the 3D world offered an experience never seen before in the field of greetings cards. Sadly, it is no longer possible to judge for yourself since the demise of the Flash plugin… A pity no longer to be able to experience that exceptional production.
The making of
Below you can watch the making of the film, shot and edited by Salti’s marketing director himself, Arnaud Debersée. A punchy two-minute edit revealing the behind-the-scenes of this extraordinary greetings card, as seen by the client: from script and storyboard, through 3D modelling and animation, the teasing on salti.fr and their Facebook page, all the way to the mailing of the personalized paper card and the real-time analysis of the animated card’s viewing statistics. Exceptional!
CLIENT TESTIMONIAL
You can watch the client testimonial of SALTI’s communication officer, Arnaud Debersée, who gives a full debrief of the first e-mail marketing greetings campaign, by clicking on this link.
The second Salti card: All Aboard!
For the second year running, Salti commissioned a Happy New Year greetings card in 3D — highly personalizable and spectacular — to make a lasting impression on its clients, suppliers and staff.
For the 2014 greetings, the emphasis was placed even more heavily on the card’s personalization — it now incorporated the faces of the sender and the recipient! The film was again produced in CGI (3D). The concept: staging the world of construction machinery in a playful, offbeat way, but with characters treated in the style of Playmobil toys. A real technological feat, put online a few days before the end of the year.
Salti website:
