The French magazine for sales executives has reported twice on operations carried out by 3TOON. Here are those two articles.
Issue 294: “1 minute de pause” for JM Bruneau
In this March 2009 issue, Laurent Bailliard devotes a double-page spread to the third season produced for JM Bruneau. The web series “1 minute de pause” is covered in a particularly thorough and rigorous way, giving the floor to Ludovic Loy, marketing director of JM Bruneau, and to Ali Bali, co-founder of 3TOON.
The article mentions the participation of Yannick Noah, and his commitment to sustainable development, which was one of the factors behind his involvement in the series. The journalist describes JM Bruneau’s experimentation process, which ramped up with each new season of the animated series while carefully analyzing its customers’ reactions. Laurent Bailliard also takes care to describe the many forms of interactivity offered by the web series, such as the creation of an avatar unique to each viewer, or the possibility for bloggers to embed on their site a personalized version of the web series in their own colors.
Click below to read the article (in French).
Issue 230: “The FastBooking saga”
In a feature devoted to multi-channel marketing, the magazine describes how a viral e-mail marketing strategy can be successfully combined with a phone campaign, and illustrates it with the example of the series of 3 cartoons produced for FastBooking.
