Air France chose to promote in-flight sales aboard its aircraft with this dreamlike cartoon that invites the viewer on a tour of the world, whisking them within seconds to the most prestigious capitals on the planet.
The Air France film
A dreamlike world tour aboard Air France flights
Air France chose our studio 3TOON to enrich its passengers’ experience with a dreamlike animated film. Born from the desire to promote on-board sales, this cartoon offers a tour of the world in a few seconds, taking viewers to the most emblematic capitals of the globe.
A prestigious collaboration with Air France
Our animation studio 3TOON had the honour of working with Air France to create a one-of-a-kind cartoon. This collaboration was born from our previous experience with other major accounts such as EDF and La Poste, and it helped strengthen our reputation in the field of animation.
A film for the international traveller
The film, entitled “La Boutique en plein ciel” (The Shop in the Sky), was specially designed for passengers travelling on Air France’s international routes. The travellers featured in the animation criss-cross the globe from Paris to New York, by way of Tokyo, Africa and Rio de Janeiro! The film thus accompanies passengers throughout their journey, offering an experience that transcends borders.
An original animation style
What makes our film stand out is its original drawing style. Using cut-out tracing-paper silhouettes, the film explores new graphic territory, creating a unique visual aesthetic that captures attention and sparks the imagination. This original style is fully in keeping with the airline’s communication approach, always attentive to the artistic dimension of its films.
Shown on board since 2013
Since its first showing in May 2013, the film has been a fixture of the programmes screened aboard Air France’s long-haul flights. Visible in economy class as well as in business class, its purpose is to add a touch of elegance and creativity to how travellers think about the purchases they make during their journey.
