Produced for the great Vesoul Vibrations concert, this commercial promotes one of the event’s sponsors: the Nade and Thy hair salon.
The film for the Nade and Thy salon
The big back-to-school show returned on September 2, 2016, with the ambition of thrilling 8,000 inhabitants of the Vesoul area.
After the incredible public success of the first edition, everything was done to make this second evening a memorable event, and the city’s shopkeepers mobilized to contribute to it.
Filmed in real conditions
This spot was made possible by the active participation of the whole team, where everyone played along with the camera with complicity and the utmost goodwill, despite the extra heat of the spotlights and the tangle of cables that invaded the salon on shooting day!
The same good spirits and dedication came from the real customers who played the role of models for the duration of a rather special haircut, immortalized in the clip.
Despite this concern for authenticity, the film is of course scripted, and it is built around a storytelling that emphasizes the human side and the very special atmosphere of the salon, created by the relationship between the team and its customers.
Thierry Ardry
The salon’s founder decided to celebrate the event by creating a commercial that showcases what is unique about the extraordinary place he created: the meeting point for the young people of Haute-Saône who are passionate about fashion and the latest trends in style.
The salon sits in the very heart of Vesoul, right on the square where the big concert was scheduled. A conjunction that deserved to be honored.
Website of the Nade and Thy hair salon (in French):
