A film in 5 languages for the launch of Freasyway, an international interactive learning platform with a built-in interactive social network that fully respects its members’ privacy.
The film for Freasyway
Based in Switzerland, Steven Hori is a serial entrepreneur with the ambition of creating an international learning platform (a multifunctional virtual school) with a built-in interactive social network, one that fully respects its members’ privacy.
The platform is aimed at schools and universities, independent teachers, students, and anyone interested in following an online course. Its project is to offer a tool that makes lifelong learning a reality, with a website built on the most modern technologies and concepts.
After several months of intensive preparation, Steven Hori was getting ready to launch his platform in early 2014, initially available in 5 languages. He then called on 3TOON to create a film that would help convince and seduce the first contributors to his platform, as well as his financial partners.
Produced in 5 languages to assert the international positioning of the project, the film exists in two versions: one minute for websites, and 30 seconds for the TV commercials that would promote the service around the world.
The film opens with a little jab at the biggest of the social networks (guess which one…), constantly under fire for its questionable handling of its members’ privacy. It then presents the originality and the various features of Freasyway. And it ends, of course, with the essential “call to action” on which the marketing effectiveness of this type of program rests.
Above, you can watch the French version of the film. One minute to convince students and teachers around the world to join the Freasyway platform.
