The journalists at France Bleu perfectly understood the game behind the “Rejoins le Côté PRO” (“Join the PRO Side”) concept, and gladly played along, presenting this career-guidance trade fair in a way just as playful as its poster.
The France Bleu team followed and supported both editions of the “Rejoins le Côté Pro” trade fair, for which 3TOON designed and produced all the communication tools. The topic was serious, and its presentation could have been austere. But the France Bleu journalists played along with the fair’s offbeat communication. By constantly referring to the fair’s poster, they made it the common thread of the interviews they conducted.
Our thanks to them for being partners in this gamble – made to reach young people as effectively as possible – and for helping them choose their future professional life!
Listen to the France Bleu interview announcing the first edition of the fair (in French)
Listen to the France Bleu interview aired 3 days before the opening of the first edition (in French)
Listen to the France Bleu report recorded at the second edition of the fair, in March 2019 (in French)
The “Star Wars clips” mentioned by the journalist are actually images from the film produced by 3TOON! But the confusion is admittedly an easy one… 😉
