To optimise its website and improve its conversion rate, Quickglass commissioned an animated film whose call to action invites the viewer to book an appointment right after watching.
The film for Quickglass
The client
Quickglass is an automotive services specialist, with a mobile team of technicians providing repair, replacement and other solutions for windscreens and all types of vehicle glazing.
The film’s mission
The cartoon’s main objective is to optimise the conversion rate, making sure every viewer is invited to take action — that is, to book an appointment with Quickglass right away.
The marketing approach
The promotional, attention-grabbing side of the animation rests on a film treated like an action-movie trailer, “Mission: Impossible” style.
This offbeat marketing approach, based on humour and film-buff culture, puts the end customer — the victim of broken glass — centre stage. Instead of being cast as a victim, he is a hero who immediately finds the right solution.
About Quickglass
The Quickglass team can be sent directly to the vehicle owner’s location. The technicians have in-depth knowledge of all types of glass-related problems and use the latest technologies to provide the best possible solution.
The service is available throughout the Île-de-France region, the Oise and the Eure.
Quickglass offers a wide range of solutions for automotive glazing problems, including repair, replacement and other windscreen services such as window tinting and chip repair.
Quickglass also handles dent removal for all bodywork impacts, as well as polishing of headlights and of the entire vehicle.
