For the group’s launch in 2015, Olivier Mazières and the other Chirurgiens du Son decided to adopt an original, unique visual identity, entirely based on small 3D characters. They decided their avatars would appear in the music videos — in their place.
The music video produced for music television channels
At the heart of the communication for the launch of their hip-hop group is the CGI (3D) music video intended for television broadcast. But 3TOON’s role went well beyond that: the studio also created the entire visual identity — including, of course, the logo — as well as the design and production of the CD sleeves and a whole series of merchandise, including t-shirts and iPhone cases. Finally, a second 3D music video was produced as a promotional tool for the crowdfunding campaign on the My Major Company platform.
The CD sleeves
The music video produced for the crowdfunding campaign
The merchandise designed for Les Chirurgiens du Son
A selection of images created for the band
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