Or how to harness the engagement power of video games to get a message across in a playful way, without ever seeming to lecture…
Serious games
Because “getting a message across” is, after all, the primary purpose of a game produced with a professional aim.
In practice, that can mean delivering corporate training without the boredom or discouragement often found in conventional training.
The goal of a serious game can also be to raise public awareness of a cause, by placing the player as an actor in a virtual sequence.
Particularly useful for fostering immersion in a particular world and satisfying lovers of interactivity, games can help convey, in a playful way, concepts that would otherwise be hard going if treated with a classic didactic approach.
Games purely for fun
The purely entertaining game has just as much of a place in corporate communication when it takes the content marketing route. In that case, the strategy is to capture the goodwill generated by the game and transfer it to the brand. Any serious reference must then be erased, offering the public the most gratifying experience possible so that the benefit to the brand is optimal.
For years, 3TOON has benefited from the appeal of its game “Titanic: Rescue Mission” (see below) both for its brand image and in terms of organic search and traffic generation. As an indication, 350,000 games of Titanic are played on our site every year.
