Animated cards remain as popular as ever with Internet users thanks to their ease of use, especially when the time comes to wish a Happy New Year. All the more so when they allow genuine personalisation of the message.
3TOON has produced some twenty virtual cards, from the simplest to the most sophisticated. The examples below speak for themselves: they will let you imagine their viral potential, and the goodwill they can bring to your brand.
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Personalizable greeting card – Mission Blizzard
The second season of the web series produced for JM Bruneau ended with the year — the perfect occasion to offer the public an exceptional greeting card.
It is in fact a full episode in its own right, totally personalizable (image and sound!) with the names of the card’s recipients and senders, for a new kind of emotional experience.
Click below to discover the “Mission Blizzard” card personalized with your name! (French-language form)
Personalizable greeting card – Cosmos 2008
Emmanuel Stern, founder of OneDirect, the leader in business telephony, expressed the wish for an exceptional greetings campaign for the New Year 2008. Working with him and marketing director Emmanuelle Tellier, we created the character of Ambassador One, who comes to wish you a Happy New Year in a spectacular, highly personalized fashion. With the look and feel of a Hollywood blockbuster trailer, discover what a greetings campaign can become when made with humour, imagination and ambition!
Click one of the buttons below to discover the card personalized with your name! (French-language form)
Converted to video, the version personalized for the founders of 3TOON…
Personalizable greeting card – Looking for Suzette
To celebrate the New Year 2013, the rental company Salti asked 3TOON to produce a spectacular greeting card in computer-generated 3D, highly personalizable, staging its construction machines in the manner of the Pixar studio in the Cars films. A technological challenge whose result you can judge by clicking below.
An opportunity for 3TOON to push the possibilities of the personalized e-card a little further still, and to present the public with an exceptional, particularly playful greeting card.
Click below to discover the “Looking for Suzette” card personalized with your name! (French-language form)
Personalizable greeting card – Now Boarding!
To celebrate the New Year 2014, the rental company Salti asked 3TOON a second time to produce a highly personalizable greeting card in computer-generated 3D — with a new twist: the integration of the sender’s and recipient’s faces into the card. The film sweeps viewers into a whirlwind staging the world of construction machines, with characters treated in the manner of Playmobil toys. A real moment of fun and a technological challenge whose result you can judge by clicking the poster on the left.
Another opportunity for 3TOON to stand out by exploiting, in an ultra-playful way, the possibilities of the personalized e-card, and to present the public with an exceptional, thoroughly delightful greeting card.
Personalizable greeting card – The Office Stars
Once again for JM Bruneau, this time after the third season, the choice was to leave a mark again, by offering a musical comedy embedded in a personalizable greeting card to wish a Happy New Year.
Dancers, a choreographer and composers were all brought in for this original show, designed to celebrate the year 2010 in grand style.
Let the statistics speak: personalisation and conversion rates
In the vast connected universe of digital marketing, personalisation has established itself as a major lever, essential for standing out from the competition and reaching your audience effectively. The importance of personalisation cannot be overstated: today’s consumers are flooded with information and advertising, and they have learned to filter out the noise to focus on what is truly relevant to them. That is where personalisation makes all the difference.
Take the example of personalized e-mailing: an e-mail addressed to you personally, mentioning your name or referring to your previous interactions with the brand, is far more likely to catch your attention than a generic message. It is a matter of human psychology: we are naturally drawn to what is familiar and what is specifically intended for us. The statistics confirm the trend: a personally addressed e-mail increases open rates by 26% and multiplies the chances of conversion by six.
But personalisation does not stop at e-mail. It can be applied to every aspect of your digital marketing strategy, from personalising your website content according to your visitors’ preferences, to adapting your online ads to their browsing behaviour. Every point of contact with the consumer is an opportunity to personalise the experience, to show your customers that you know and value them, and to strengthen their engagement with your brand.
Ultimately, personalisation is not just a way to improve your open and conversion rates. It is an overall strategy for strengthening the relationship between your brand and your customers, increasing their satisfaction and loyalty, and, in the end, increasing your revenue. In other words, personalisation is not just an option in today’s digital marketing — it is a necessity.
Inbound marketing: attract and engage your prospects naturally
Inbound marketing, a strategy adopted by more and more companies, is based on the idea of creating and sharing quality, relevant, personalized content to naturally attract and engage prospects towards your brand. Rather than seeking to interrupt consumers with traditional marketing messages, inbound marketing takes a more subtle approach, aiming to add value to the consumer experience and build a relationship of trust.
In this context, 3TOON’s personalized animated cards are an essential asset. They offer a visually attractive way to communicate your message, while adapting to the specific interests and needs of each prospect. Each card is unique, in the image of your brand and your value proposition, and can be tailored to meet your audience’s expectations.
What is more, these cards are not just a way to share content: they are also designed to foster engagement. Their interactive, visually stimulating nature encourages users to interact more with your content, increasing time spent on your site, click-through rates and, ultimately, the chances of conversion. In short, 3TOON’s animated cards can turn your inbound marketing strategy into a genuine customer-recruiting machine.
Aim true with Account-Based Marketing (ABM)
For B2B companies that favour Account-Based Marketing (ABM) — a marketing approach that focuses on engaging key accounts rather than mass acquisition — personalized animated cards are a precious tool. ABM requires a deep understanding of the needs and expectations of the targeted clients, and what better way to show you understand your client than a message designed especially for them?
This is where 3TOON’s animated cards come into their own. Each card can be personalized to reflect the identity and interests of the targeted company, making it a powerful tool for building meaningful, lasting relationships with your key accounts. These cards are not just a means of communication: they are a reflection of the attention you pay to your client, of your understanding of their needs and of your will to create added value for them.
What is more, these animated cards do not merely deliver a message: they create an experience. They capture attention, trigger an emotional response and leave a lasting impression, which helps increase client engagement and strengthen your brand awareness. In short, if you are looking to maximise the impact of your ABM strategy, 3TOON’s animated cards are the tool for you.
Boost your strategy with 3TOON’s personalized animated cards
Whether you aim to reach a wide audience or target a few strategic accounts, our personalized animated cards adapt to your specific marketing strategy, offering a personalized way to reach your clients or prospects and increase their engagement.
Choose effectiveness with 3TOON
By choosing 3TOON’s personalized animated cards, you equip yourself with a proven, profitable marketing tool that strengthens your personalisation and targeting efforts — indispensable factors in today’s marketing.
