Comics enjoy tremendous public enthusiasm. In France they are the driving force of the publishing sector (with nearly 85 million albums sold in 2021*). They can also become your communication tool.
By choosing to invest in the production of one or more cartoons for your communication, you open up the possibility of adapting them into a comic.
Thanks to the comic, your message can reach your audience through a different medium, improving the coverage of your communication.
Complementary to the screen, a comic is a tangible object that can be held in the hand, left on a desk, and kept as a reference.
Of course, you may just as well decide that the comic will be your medium of choice, and launch the production of an album without going through the “cartoon” stage first. It is up to you to prioritise the paths your communication will take: print, Web, TV, radio and beyond…
The example of the comic for La Poste
In the example of the comic created by 3TOON for La Poste, the album followed the production of 4 animated cartoons broadcast on the Internet as part of a vast e-mail marketing campaign.
The album was distributed in 6,000 copies at a trade show (alongside the continuous screening of the animated series on the screens of the La Poste stand). The boxes of comics emptied at high speed — every visitor to the stand wanted to leave with a copy of the comic under their arm!
Read the page dedicated to La Poste
ORANGE and the Boston Consulting Group
The Boston Consulting Group was commissioned by Orange to run a creativity workshop involving 6 teams of Orange executives. The objective was to create new offers tailored to different customer profiles. Visual support was needed to picture the “personas” imagined, and then to sketch out the tailored offers. That is where 3TOON came in…
Read the page dedicated to the ORANGE and Boston Consulting Group operation
Prérequis – MyTalentMap app
The comic, intended for Prérequis’s internal communication, presents the advantages of the new MyTalentMap application, developed to help employees progress within the company. It continues the new form of communication the company embarked on, after the three animated cartoons commissioned from 3TOON.
Read the page dedicated to the Prérequis communication
AVA6
The comic was published as a card-bound brochure containing a 4-page story. It presents the first steps of the Avateam heroes in an adventure that doubles as a sales brochure distributed to Avassys customers and prospects. A first appearance that would quickly be followed by many variations…
Read the page dedicated to AVA6
RVH Synergie association
The Lizard, an animation for creative workshops
The comic, handed out to children in print, accompanies the animated cartoon it is adapted from. Among its goals: asking children to structure the sequence of events, by putting in order a series of pictures on the theme of nature and animals.
Read the page dedicated to “The Lizard” animation
* Source: https://www.gfk.com/fr/press/annee-2021-hors-norme-pour-les-acteurs-de-la-bd (in French)
