3D animation is the rising trend! Its unique visual properties instantly attract attention, making it a powerful tool and ally in the service of marketing.
3D ANIMATION AS A COMMUNICATION TOOL
Long reserved for brands whose marketing budgets ran into the millions, 3D animation has recently become far more accessible thanks to advances in software and computing power. With the advent of the Internet and its associated technologies, 3D animation has entered the storytelling of brands, which can now use it to share their narrative.
As marketers constantly search for innovative, effective ways to promote their business, animated videos have proved very useful in helping them reach their goals. When video quality is on point, 3D animation now plays a major role in winning over audiences.
If you have not done so yet, it is time to include 2D animation, 3D animation or other types of video in your marketing strategy. For your company, it is the simplest way to attract the public and present your product or service. To convince yourself once and for all, read the assets listed below that you can profit from by putting 3D animation to work for you.
3D GRABS ATTENTION
You know that today’s Internet users are far more likely to watch a video about a product than to read an article about it… Visuals are much more effective than words at carrying a message. And when a 3D animation is in perfect harmony with your brand identity, you hold the winning ticket for your marketing campaign!
A SELECTION OF 3D ANIMATIONS BY THE 3TOON STUDIO
3D ANIMATIONS ARE VISUALLY STUNNING
Today, no other medium can match the power of 3D animation when it comes to delivering a striking image of a product or service. A colourful, bright, dynamic 3D animation attracts its viewers’ attention in a way that has no rival.
This universal appeal creates a great impact on your prospects or the target of your communication, particularly when promoting a brand, product or service.
STAND OUT FROM YOUR COMPETITORS!
You know marketing’s rule number 1: your brand must not only be different from your competitors’ — it must be unique to have a chance to thrive!
With 3D animated videos, you give your brand the chance to be heard through the intense digital “noise” of the modern web. There is so much content on the Internet that marketing managers are forced to look for every possible way to differentiate their content and make it exceptional. Producing a 3D animated video offers them a privileged way to do so.
Choosing between 3D animation, 2D and live-action video can be a difficult decision; most companies do not know which of these techniques would tell their story most appropriately…
Here is how to choose: the truth is that you should go for the format that helps you stand out in your market! If your main competitors use live-action videos, you can opt for animation. If none of them has yet ventured into 3D animation, go for it! By claiming the niche, you can set your company apart from your competitors in a way that will attract the attention your target audience is so stingy with.
CONCERNED ABOUT YOUR R.O.I.? 3D ANIMATION PAYS OFF!
Producing a 3D animation is a long, complex process that calls on highly skilled animators. That translates into an investment that may seem high, especially compared with 2D animation.
But if you care about your return on investment, there are key criteria to take into account. In certain contexts, 3D animation can be economically far more competitive than any other form of video! So in which contexts does it pay off most?
Real world versus virtual world
If you are considering a live-action video, note the word “live”… Everything in your script will have to physically stand in front of the camera lens. Not only do props need to be bought or rented, but you must also budget for production time, actors, sets, filming equipment, travel and accommodation and, depending on the location, sometimes even (paid) filming permits.
3D animation, on the other hand, requires only talent, software and PCs. And it has an incomparable advantage: you can change your mind! If the client requests a change, there is no need to call the whole film crew back for your retakes… In animation, changes are generally much easier to make than with live-action video.
In communication, you know the budget set aside for author’s corrections… 3D animation has the power to lighten that budget and, at the same time, give you more freedom to get exactly the film you dreamed of.
Recycle the 3D assets created for your animations, endlessly
Yes, once again, 3D animation is a long and complex process, but… once an object or character has been modelled in 3D, it can have a very, very long life!
The reuse of 3D assets is a huge advantage of 3D animation in marketing and advertising. Creating a computer animation is a one-off investment, but the 3D models, character designs and other resources can be used, improved or revised later to meet future needs. Your 3D marketing material thus becomes a tangible, lasting asset, modifiable at will whenever needed.
UPGRADE YOUR COMMUNICATION
Having discussed investment and budget, the time has come to reveal the hidden advantage of using 3D animation in your communication. Because the amounts required to produce 3D are higher, its use is reserved for companies whose marketing budget matches.
Even if the public has no precise idea of production costs, an unconscious association is made between the use of 3D and the size and strength of the company using it. Hence the following equation: “3D film” = “big budget” = “sponsor with deep pockets”…
It can be useful for some entrepreneurs, in some sectors, to appear “bigger” than they really are. For example, to reassure customers who usually deal only with large accounts, when you are an SME.
Communication based on 3D animation can help you move into “the big league”! You look compatible — and that is a decisive asset when first making contact or, later, at the negotiating table.
TO SUM UP…
3D animation can be the key to success if you are looking for an effective way to promote your products or services, and ultimately generate more revenue.
Animation has long been a leading marketing and advertising tool, with many exceptional characteristics that other marketing tools can hardly match.
Contact us so we can discuss together how to create the fascinating visual impact you are looking for, for your brand.
