How do you effectively reach a general public that willingly drowns itself in an uninterrupted stream of videos? That is the question for anyone who wants to reach this audience effectively…
The Internet began as a medium made essentially of text. What a contrast with what it has become today: a deluge of images, sounds, videos and games!
The general public has grown particularly demanding. If a professional wants to capture the attention of Internet users, the bar keeps rising as to the quality of their message.
Communication must no longer interrupt: it must seduce, trigger an emotional response, and compete with the most brilliant audiovisual productions the public loves.
Once upon a time…
“Stories make it easier to make sense of the world. Telling a story is the only way we have of getting an idea across.”
This quote from Seth Godin is the perfect introduction to another idea, just as fundamental for marketing.
“Consumers have objective needs. Yet they buy what they want, not what they need!”
Paradoxical as it may be, this is the behaviour that guides consumer purchases; they are driven by irrational, subjective desires.
Understand your audience to make yourself understood
The communication and marketing manager who measures both the power of storytelling and the role of desire in purchase intent holds the two keys to reaching their audience. They can make the difference against the competition, independently of any other criterion, such as the quality of the product or service on offer.
Rely on a specialist: the storyteller
There are a thousand ways to tell a story, but the result will depend on the story chosen to carry the right message. It is in this delicate art that a content producer can play the role of an essential ally in brand communication.
Naturally, you will want a modern storyteller — a digital native perfectly at ease with the ever-present screen, whether video, computer or mobile.
Whether your goal is to sell or to inform, your production partner will help you find the best angle to tell your story, whether as a web series or a game.
