SELL! This is the number 1 priority of any business venture! But communication helps to sell. And video communication helps you even better! Find out how you can make your video investment grow.
Online video helps sell, so take care of it!
However, for your videos to earn you more than they cost you, it is better to know good practices!
3TOON can be at your side to optimize your chances of return on investment. If you choose new media to help you sell better, our studio never forgets that behind the sexy, funny and attractive program that we produce for you, the objective is to generate turnover…
Tell a great story to…
SELL! Telling a great story is not, at first glance, a brand’s job. And yet, it may be one of the most effective ways to sell.
A brand that communicates well is one that has found the right story to tell its audience: a story that grabs their attention, speaks to them, builds trust… and makes them want to go further.
That is one of the great strengths of animation. An animated commercial can make a brand more visible, an animated film can simplify a complex product, and a well-told story can turn a commercial message into an experience people actually want to watch.
Because ultimately, your customer isn’t just buying a product. They’re also buying the story you tell them.
Capture attention and win them over
Your potential customers are bombarded with messages from every direction. They have developed a remarkable ability to filter out anything that gets in their way.
Let’s say you sell a razor. Why would they choose your brand over another? How do you get their attention?
So rather than simply trying to be seen, tell a story that is worth watching.
Animation allows you to create characters, situations, humour and emotion… and to show things that a camera simply couldn’t film. Your imagination becomes your set.
That is precisely what a good story can do: connect with your audience, spark their interest, create positive feelings toward your brand and, ideally, make them want something.
Turn indifference into desire
Desire cannot be commanded. It has to be built.
To make people want to buy, you first need to understand what your audience is really looking for.
“Will this solve my problem?”
“Can I trust you?”
“What will this change for me?”
Businesses are often very good at talking about their products, but less good at putting themselves in the shoes of the person watching.
That is why, at 3TOON, we start by focusing on the audience your film is intended for.
- What is their problem?
- What might interest them?
- What could surprise them?
- And above all, what could make them want to take action?
Videos designed to persuade
A good animated film isn’t simply about creating beautiful images. Every idea, every image, every word should serve your message.
When writing the script, we constantly put the viewer at the heart of the story. The result: films that are more relevant, more engaging and designed to encourage action.
And action doesn’t always mean making a purchase. It could mean visiting your website, requesting a quote, understanding your service, signing up, changing a behavior or simply remembering your message.
That is why we also create informational, awareness and public health animations, whenever storytelling can make a complex subject simpler and more memorable.
A complex message can become a simple story.
Reach beyond your target audience
A good animation doesn’t necessarily stop with the person it was originally intended for. Its visual style, humour, emotion and storytelling can make people want to share it.
Your message can then reach beyond your initial audience, generating greater visibility and new opportunities.
If your razor ad is aimed at young adults, it may also be watched and shared by the people around them. A teenager who discovers it today could even become a future customer.
A video people want to share can also become a powerful acquisition tool.
Keep your existing customers coming back
Acquiring a new customer generally costs more than retaining an existing one.
Animation can also help nurture that relationship: keeping your brand top of mind at the right moment, introducing a new offer, building a sense of connection or giving customers a reason to think of you again.
A customer-retention video can help you:
- stay top of mind with your customers;
- maintain a positive image of your brand;
- encourage repeat purchases;
- reach new prospects beyond your existing customer base.
Because ultimately, your best customer isn’t necessarily the one who buys from you once. It’s the one who comes back.
Why 3TOON?
Since 1999, 3TOON has been creating animated films and cartoons for businesses, brands and institutions.
2D animation, 3D, motion design or AI-generated animation: we choose the technique according to your message, your audience and your project.
From the initial idea to the script, from storyboard to animation, from voice-over to sound design, we handle your film from start to finish.
Because our job isn’t simply to make drawings move. Our job is to find the story that makes people want to watch your message.
Do you have a message to get across? We’ll find a way to turn it into a story your audience will want to watch… and remember.
So why not start with a quick phone call?
