VersoPack – The First Mineral-Paper Bag
This motion design film promotes the launch of Roc, the first mineral-paper bag: 100% ecological packaging, launched in the style of a Hollywood blockbuster.
Bruneau – Season 3 – with Yannick Noah
After two seasons of ‘La webcam du bureau’, JM Bruneau drew the lessons of its customers’ reactions: a third season with a new title, ‘1 minute de pause’, 14 personalizable episodes, a WWF partnership, and Yannick Noah’s acting debut.
Bruneau – Season 2 – La webcam du bureau
Given the success of the first season, one year later, Bruneau decided to repeat the experience with a new, even more ambitious season: 6 episodes, games, an interactive episode, a personalizable finale and a personalizable greeting card.
Bruneau – Season 1 – La webcam du bureau
JM Bruneau was about to celebrate its fiftieth anniversary, and the marketing department wanted to offer its customers a gift worthy of the occasion. It would be a web series featuring the adventures of the very peculiar employees of the Vénus Détectives agency.
CB News
The magazine of Christian Blachas, aimed at communication professionals, put two 3TOON campaigns in the spotlight: “1 minute de pause” with Yannick Noah, and “C’est quoi l’assurance ?”.
Action Commerciale
The French magazine for sales executives has reported twice on operations carried out by 3TOON: a very thorough double-page spread about the “1 minute de pause” web series, and an article describing the FastBooking saga.
Stratégies
The magazine of French communication professionals has followed the various experiments carried out by 3TOON in its quest for innovation. Gathered on this page: 5 articles that highlight some of them.
Les Échos
In Les Échos, Clotilde Briard takes stock of new B2B marketing trends, describing in detail the experiment carried out by our client JM Bruneau with the animated web series “La webcam du bureau”.
Tiziana Pavan, Painter
Commissioned by the painter Tiziana Pavan, this video is a dreamlike illustration of her journey from the world of fashion to that of contemporary art.
Fédération des Conservatoires d’Espaces Naturels
Commissioned by the Fédération des Conservatoires d’espaces naturels, this institutional video presents the challenges facing the wetlands of the Loire basin, and the various actions of the local associations.
Association Olympio
The Olympio association regularly entrusts 3TOON with producing many of its citizenship and health awareness tools, followed by 150,000 participants every year.
Agence Ptolémée – Narrowcast Trade Show
In 2001, the Ptolémée agency decided it was time to dedicate a trade show to the professional solutions that would allow the Web to grow, and entrusted 3TOON with the cartoon announcing the event.
Personalizable Salti E-cards
Two years running, Salti commissioned a Happy New Year greetings card in 3D animation – highly personalizable and spectacular – to make a lasting impression on its clients, suppliers and staff.
OneDirect – Cosmos 2008
Emmanuel Stern, founder of OneDirect, the number 1 in business telephony, asked us to produce a film for an exceptional greetings campaign celebrating the new year 2008 – an animated, highly personalizable e-card.
Avassys: Web and Print Visual Identity
In 2013, Avassys decided to entrust the complete overhaul of its website and visual identity to 3TOON, with one key idea: superheroes treated as comic-book characters.
EMC2 – Agricultural Cooperative
In early 2020, the EMC2 cooperative was preparing the retirement of its managing director, and fully intended to celebrate it in spectacular fashion: a film in the style of a TV news bulletin, packed with knowing winks.
The RDVpris Series
To launch its RDVpris service, the founders entrusted 3TOON with producing an animated series presenting to future users the advantages of this new online solution for booking professional appointments.
PréRequis: Business Intelligence, with Caesar and the Gladiator…
By deciding to overhaul its communication towards major accounts, PréRequis embarked with 3TOON on a whole series of animations, starting with the animated mascots Caesar and the Gladiator, heroes of a new marketing web series.
The FastBooking Saga
In 2000, Thierry Lamblin had just convinced venture capitalists to fund his online booking software start-up. He had to persuade thousands of hoteliers around the world – and chose an animated trilogy by 3TOON, in five languages.
SBM (Société des Bains de Mer) – City of Monaco
The SBM decided to launch an international e-mail marketing campaign to present to executives around the world the advantages of holding conventions in the luxurious setting of the Principality of Monaco.
JM Bruneau – 3 Seasons – 27 Episodes
From 2005 to 2009, Bruneau treated the public to one of the most advanced experiments in advertising animation in France. With no fewer than 3 seasons – 27 episodes – 3 dedicated websites, 5 games, 8 e-cards, and many other bonuses! With Yannick Noah in season 3.
European Union and Cobo4you
In September 2021, the European Union held the new edition of its Enterprise Europe Union Awards. A series of films shot across Europe showcases the companies supported by the institution — 3TOON shot the French episode, in English.
La Poste (and its subsidiary Maileva)
In May 2005, La Poste and its subsidiaries launched a vast multi-channel communication campaign. 3TOON was entrusted with the design and production of the gigantic e-mail marketing operation, covering a base of several hundred thousand business contacts.
The SBM Film, by Bruno Mercadal
In 2001, as marketing director of the SBM in Monaco, Bruno Mercadal broke with the customs of his profession by producing an animated cartoon to promote the seminar business of the Société des Bains de Mer. His client testimonial.
The SALTI Films, by Arnaud Debersée
At the end of 2012, the equipment rental company Salti was looking for an innovative idea for an original greeting card. Arnaud Debersée contacted 3TOON. Here is his client testimonial.
The FastBooking Saga, by Jean-Louis Boss
In 2000, Jean-Louis Boss, FastBooking’s marketing director, devised an online campaign to reach his hotelier clientele massively and boost the company’s launch. Twelve years later, he gives us his client testimonial.
Professionals (B2B)
To address a professional audience effectively, online video has assets that make it a formidable tool, provided you strike the right tone. This type of communication is all about art and manner.
Affinity and Engagement
Affinity marketing leads your customers to embrace your brand, converting them into ambassadors within their own networks.
Bruneau – Saison 3 – avec Yannick Noah
Après deux saisons de la série “La webcam du bureau”, Bruneau tire de nombreux enseignements des réactions de ses clients et prospects, qui vont conduire à une troisième saison. La série devient du véritable Brand Content en offrant du pur divertissement à ses spectateurs. Et elle accueille Yannick Noah en personne!
Union Européenne et Cobo4you
L’Union Européenne organisait en septembre 2021 sa nouvelle édition des Enterprise Europe Union Awards. Une série de plusieurs films tournés dans toute l’Europe a été lancée, pour mettre en avant les entreprises sélectionnées pour bénéficier du soutien de l’institution.
PréRequis : Business Intelligence, avec César et le Gladiateur…
Fin 2017, PréRequis décide de revoir sa communication auprès des grands comptes. Ainsi sont nées les mascottes animées de César et du Gladiateur, héros d’une nouvelle web-série animée marketing…
Lancement de l’e-boutique Alpha
En juin 2014, Anthony Galvaire (d’Imagimédia) a l’idée de créer une boutique en ligne pilote pour que les e-commerçants débutants puissent tester leurs ventes sur internet. Pour cela, il lance son nouveau service, baptisé eBoutique Alpha, une solution destinée à faciliter la création d’une boutique en ligne, totalement fonctionnelle et sécurisée.
Le premier sac en papier minéral : exclusivité VersoPack
Ce film en “motion design” assure la promotion du lancement de Roc, le premier sac en papier minéral. VersoPack détient l’exclusivité d’un nouveau type d’emballage révolutionnaire, produit avec un matériau minéral (le carbonate de calcium), qui a la particularité d’être totalement recyclable et biodégradable.
Fédération des Conservatoires d’espaces naturels
Commandé par la Fédération des Conservatoires d’espaces naturels, ce film en motion design a pour vocation de présenter les enjeux des zones humides dans le bassin de la Loire, et les différentes actions des associations locales.
La saga FastBooking par Jean-Louis Boss
En 2000, Jean-Louis Boss, directeur marketing de FastBooking, met au point une campagne de communication en ligne qui lui permettra de toucher de façon massive sa clientèle d’hôteliers et qui va booster le lancement de l’entreprise. 12 ans plus tard, il nous livre son témoignage client.
Les films SALTI par Arnaud Debersée
Fin 2012, la période des voeux approche et le loueur de matériels de chantier Salti cherche une idée innovante pour frapper les esprits à l’aide d’une carte de voeux originale. Arnaud Debersée prend alors contact avec 3TOON pour solliciter une proposition qui puisse remplir cette mission. Voici aujourd’hui son témoignage client.
