[content_tooltip id=”2257″] Early 2016, the Bank of Polynesia launches a communications campaign to inform its audience of the "insurance" partnership with the Group Axa. 3TOON carries out the TV spots and the poster. |
This subsidiary of the Société Générale Group wanted to stage a typically Tahitian family, but by choosing a distinctive graphic treatment, a very sleek design in black and white, where the only touches of color could be the Red of the logo. Guided by the Agency Prox-i, based in Tahiti, the style is oriented towards a mixture of 2D characters, evolving in an environment treated in 3D (images of synthesis).
The result is a spot to look very original, simple, but with a touch of modernism, and high fidelity to Société Générale brand. A promotional film in 6 seconds and 15 versions, french and Tahitian.
The advertising cartoon television
As a bonus, the version of 6 seconds in Tahitian!
Some images from the film
https://www.SG-BDP.PF/