[content_tooltip id=”2210″ title=”Cube Vendre en B2B”] In 2013, Andreas Kunz decides to entrust the complete redesign of its website and its visual identity to 3TOON, with a key idea: the superhero. |
Hard to imagine a more austere and serious activity than those of specialists in IT solutions for professionals. Yet, this did not prevent members of Avassys to divert the situation to their advantage, blasting all the codes usually associated with their area of activity!
Being fans of comics and the universe of super heroes comics, they decide to adopt an approach of communication for a total differentiation from competitors, by creating a high color universe and where fantasy sweeps the seriousness and the monotony which seemed robust until there.
The different skills and specialties will be now customized by 6 figures of super heroes who are the Avateam.
These 6 heroes will be the graphic basis declined throughout the communication of Avassys, logo and graphic design, web site and declinations print (brochures, business cards, invoices, t-shirts, labels, banners for trade shows, etc.).
After a few months of decline, the verdict is not subject to appeal: Avassys clients enjoy the highest point, and Visual versions of the universe of the Avateam continue month after month. Here are a few samples.
Brochure hardback form BD of 4 pages
The first steps of the heroes of the Avateam are in the form of a 4 page comic that acts as commercial brochure distributed to clients and prospects of Avassys. A debut that will be quickly followed by many variations…
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Complete redesign of the website
After the booklet is the website which is completely redesigned, and the design is essentially based on the original illustrations featuring 6 heroes of the Avateam.
Business cards
All Avassys employees then receive their new cards, in the colours of the Avateam.
Labels of honeypots!
In a process of awareness of its engineers to the importance of ecology within their profession, Avassys has implemented several hives in Beaujolais and in the Loire. This results each year to the production of a series of jars of honey that are the delight of their loyal customers! These pots also have right to a design inspired by the Avateam, with a splendid Super-heroic bee…
Computer graphics of the key figures of the company
Rather than a long bulleted list, the key figures of Avassys will be formatted in this infographic in the form of comic strip Board. All business information is well presented, with the spirit of the Avateam in addition.
Charter of the company
To enable their prospects and customers to clearly identify the values and commitments of the company, it is the turn of its Charter to be in image, with the Visual codes of the Avateam.
Some of the many illustrations of the Web site
Below, a sample of the original illustrations created to decorate the home and sections of the site Web of Avassys.
Avassys Web site:
