The post office (and its subsidiary Maileva)
In May 2005, La Poste and its subsidiaries undertake an extensive campaign of communication support. 3TOON was entrusted the design and the realization of the gigantic operation to email marketing which is a base of hundreds of thousands of professional contacts.
The action is the creation of 4 cartoons, which will serve as a true business tool BtoB forces sale of La Poste.
And the operation starts with 3 episodes on its Maileva subsidiary electronic solutions.
You can watch the customer testimonial of the marketing director of Maileva of the time, Alain Gosset, delivering you a complete workup on the viral marketing operation that it has initiated by clicking this link.
This first episode simply, and with humor, the advantages of technology Maileva. For those who do not know yet, it's an industrial processing chain, fully-automated and secure to manage all of your documents and your mail, simple or recommended, their printing up to their post release, and this 24/24 and 7/7.
A cartoon of two minutes, in 3 languages (french, English and Spanish). And a new spectacular success in terms of results of campaign.
To introduce its electronic archiving solution, Maileva uses this second episode as part of a direct marketing campaign primarily to CFOs.
An animation funny and spectacular to contribute to promote the necessary emotional "shock" to consider calling into question a habit also deeply rooted than the archiving of its documents.
A 2 mn 30 and also a cartoon adaptation in the form of BD!
The third episode of the saga is to present Maestra, a highly sophisticated direct marketing solution fully-automated, online and on-demand.
The many advantages of this solution are presented through a delusional and jubilant scenario.
A way full of humor to decline its assets and strengths, offering the viewer a moment of relaxation and pleasure.
A cartoon of 2 min 45, he also adapted into a comic strip.
In June 2006, it is the turn of the position to communicate directly under its own brand to highlight the electronic registered letter. It is always the Marc and Stephanie, of the Maileva saga, characters that are staged in this "Super-heroic" episode…
The post has plenty of arguments to convince to upgrade to the electronic version of the registered letter. Here they are condensed here, with bonus, a healthy dose of derision and complicit humour, in a cartoon of 2 min 45.
Adaptation in the form of comic album
The 32-page album aired 6000 copies at a professional show (in addition to the streaming of the animated series on these screens on the booth of La Poste). BD cartons are emptied at great pace, all the booth visitors wishing to walk away with a copy of the comic book under his arm!