[content_tooltip id=”2257″] By 2015, Karine Vallet and Cédric Rautureau launch a dental quote site, intended to allow the largest number of access to the best treatments, at controlled costs. They opt for a little mouse mascot and a 2D animation to get their message to the public. |
The founders choose to capitalize on childhood memories to create a sense of sympathy with their brand, focusing on the character of La Petite Souris happening overnight deposit a coin under the pillow of the children in Exchange for their valuable milk tooth… It is a small mouse adult who instead to a small room, just provide the quote that will relieve dental pain at the best costs.
On the site, this translates concretely a 2D cartoon mascot that greets the visitor, as well as a cartoon of 52 seconds that staged this mascot with a dentist and a client distraught by the prohibitive quote which has been provided to him. Fortunately, the night, the little mouse into action, and calculates that unfortunate patient a new quote that it will relieve and enable it to regain the smile!
The cartoon advertising visible on the homepage of the site
Some images from the film
http://www.lapetitesouris.com