Sound surgeon and his passenger (see the page dedicated to the video clip).
The image of synthesis offers all the freedom permitted by the animation, adding a degree of near realism of actual shots.
Faced with a tool that evolves dramatically each year, it is important not to lose sight of the purpose of the product program: tell a story that captivates the attention and provokes emotions.
If it has constantly in mind this reminder, we can appreciate the image of synthesis, which adds an additional palette in audiovisual creation, allowing to combine realistic rendering to total design freedom in the creation of the characters, sets, and their movements.
What is perhaps even more interesting, it is the ability to mix the sources, i.e., for example, to incorporate CG elements into actual photographs (a T – Rex walks around your street) or then the reverse (a flesh- and -blood actor gesticulating in the hand of a gorilla of 15 metres, Gorilla 3D…).
Search for realism in the animation of characters of human types is undoubtedly the most delicate challenge for 3D animators. Even when they are assisted by the motion capture, obtaining of realism is still a challenge. This is why, most of the time, it seeks to inspire the cartoon world to obtain a result which more easily arouses the public acceptance, as in the case of the Pixar films for example.
In the Pixar-Disney style, 3TOON has made to the renter of equipment Salti an e-card customizable quite exceptional, made entirely in 3D. A real small two-minute film, which staged Salti construction machinery, exactly as Pixar has done with its cars in movies "Cars" and "Cars 2".
Click below to watch the movie and find out how 3D can be exploited in B2B to wish his vows as an original, quirky and spectacular way!
The following year, the Salti saga continues with this greeting on the hats of wheels card! The idea is always to promote devices of the brand by staging a fun and quirky way the universe of construction machinery, but this time with characters treated like Playmobil toys.
Click below to watch the movie, and discover the second experiment of Salti in 3D for its B2B communication!
In a teaching 3D animation on the theme of discrimination (not visible online), 3TOON staged with such characters to make a message in a staggered manner that could be perceived in a negative way if it had been presented with a too realistic imagery.
Teaching 3D animation on the theme of discrimination.
Since nearly its beginning, the synthesized image was updated contribution towards generic doing twirl typography and logos.
The success of this type of sequence continues unabated because constantly pushed back the software boundaries that generate open new perspectives of creation for the animators.
The 3TOON team was addicted to this exercise in 1997 for his generic of a collection of interactive movies entitled "Interactive TV".
Creation of decors
Another privileged use of images of synthesis is the creation of virtual sets. It obviously has the advantage of allowing to develop rich and complex environments for a fraction of that cost their construction hard, not to mention where this physical construction is simply physically impossible!
An example in our portfolio shows you the decor of a grand theatre (Interior and exterior) "built" to serve as decoration for a musical, contained in a greeting card! It is the card "The stars of the office", produced for JM Bruneau to celebrate a happy new year 2010 to its customers, spectacular, custom, and musical…
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