[content_tooltip id=”2257″] Early 2016, the Bank of Polynesia launches a communications campaign to inform its audience of the "insurance" partnership with the Group Axa. 3TOON carries out the TV spots and the poster. |
This subsidiary of the Société Générale Group wanted to stage a typically Tahitian family, but by choosing a distinctive graphic treatment, a very sleek design in black and white, where the only touches of color could be the Red of the logo. Guided by the Agency Prox-i, based in Tahiti, the style is oriented towards a mixture of 2D characters, evolving in an environment treated in 3D (images of synthesis).
The result is a spot to look very original, simple, but with a touch of modernism, and high fidelity to Société Générale brand. A promotional film in 6 seconds and 15 versions, french and Tahitian.
The advertising cartoon television
TV spot Bank of Polynesia (French 15 seconds version)
Advertising spot for the partnership between the Bank of Polynesia and the Group Axa insurance
As a bonus, the version of 6 seconds in Tahitian!
TV spot Bank of Polynesia (Tahitian version of 6 seconds)
Version "billboard" of the advertising spot for the partnership between the Bank of Polynesia and the group insurance Axa
Some images from the film
The family prepares for departure on holiday
First minutes of holiday: family travelling by car
The family arrived to the airport
The Bank of Polynesia Web site:
